EU AI Act Art.50: Transparency obligations for providers and deployers of certain AI systems
Article 50 of the EU AI Act binds the deployer. It requires Providers and deployers of certain AI systems (incl those interacting with natural persons, emotion recognition, biometric categorisation, generative AI producing. This page states what it requires, who it binds and the evidence to keep. Browsing is free; the conformance kit is USD 499.
Specifics
| Instrument | Regulation (EU) 2024/1689 (the EU AI Act), as amended by Regulation (EU) 2026/1744 |
|---|---|
| Article | Art.50 |
| Binds | Deployer |
| Group | Transparency Obligations |
| Evidence items | 3 |
| Linked NIST AI RMF controls | 1 |
| Linked ISO/IEC 42001 controls | 2 |
| Last updated |
Who does Art.50 bind?
The article binds the deployer. The Act places each duty on a named party in the value chain, so a system can carry a provider duty and a deployer duty at once. Confirm your own position against the text; this page names the party, it does not rule on your facts.
Applies from 2 August 2026, except the marking duty in Article 50(2) for systems already on the market, which applies from 2 December 2026. See the full timeline.
What does Art.50 require?
Providers and deployers of certain AI systems (incl those interacting with natural persons, emotion recognition, biometric categorisation, generative AI producing synthetic content, deepfakes, and AI-generated/manipulated text for public-interest information) shall inform users that they are interacting with AI, label synthetic content in a machine-readable format, and disclose deepfakes and AI-generated public-interest text (subject to free-expression and artistic exceptions).
This is our plain-language statement of the article, not the text of the regulation. Read the article: Art.50 (Regulation (EU) 2024/1689 on EUR-Lex).
What evidence should we keep for Art.50?
| Category | Evidence to keep |
|---|---|
| Transparency | User-facing AI-interaction notification |
| Transparency | Machine-readable labelling of synthetic content |
| Transparency | Deepfake/AI-text disclosure |
What does a linked control mean here?
A linked control is a NIST AI RMF or ISO/IEC 42001 control that the held rule set records as a topical match, with a confidence and a one-line reason. It does not establish that meeting one requirement satisfies the other, it is not legal advice, and it is not certification. Where no control is recorded, the page says so and does not guess. Sources: the NIST AI RMF and ISO/IEC 42001.
Which NIST AI RMF controls line up with Art.50?
1 control in the held rule set is recorded as a topical match for this obligation, each with its confidence and reason.
| Control | NIST AI RMF | Confidence |
|---|---|---|
AIRMF-MS-2.8 | Risks associated with transparency and accountability as identified in the MAP function are examined and documented Disclosure of AI interaction, labelling of synthetic content and deepfake disclosure address the information asymmetry. | high |
Which ISO/IEC 42001 controls line up with Art.50?
2 controls in the held rule set is recorded as a topical match for this obligation, each with its confidence and reason.
| Control | ISO/IEC 42001 | Confidence |
|---|---|---|
A.8.2 | System documentation and information for users Users must be told they are interacting with AI and shown content labels. | medium |
A.8.5 | Information for interested parties Transparency duties disclose AI interaction and synthetic content for certain system types. | medium |
What does the conformance kit add for Art.50?
The kit renders this obligation into your own role checklist with the evidence register, the linked controls and a CSV export, for USD 499 one off. See what is in the kit or open it.